Benefits of Coaster Advertising: Featured Research

Colorful coasters stacked together.

Coaster advertising is not just a creative way to promote your brand; it’s also a proven strategy backed by research. This unique advertising method, which utilizes coasters as a canvas for your message, offers several compelling benefits that can enhance your efforts in marketing.

A study published in the Journal of Marketing Research found that tactile advertising, like coasters, leaves a lasting impression. When customers physically engage with an ad, they are more likely to remember it. Coaster advertising provides a tangible connection with your brand, making it more memorable than digital ads.

Furthermore, coaster allow for highly targeted exposure. Placing your coasters in specific bars, restaurants or venues lets you reach a niche audience with disposable income who may be interested in your product or service. This precision targeting minimizes ad waste and maximizes your ROI.